Introduction
CNY is one of the most important holidays of the Chinese culture, which millions of people around the world celebrate. Given this, the Lunar New Year is also the perfect time that corporates can tap and reward relationships and goodwill through gifts. CNY is on Feb 1, 2022, and celebrating it with materialistic gifts that are of good quality and have traditional value, is quite impactful during the business relationships.
Here we discuss on how you can make a good impression on your clients and your teams during Chinese New Year, as well as guarantee that your gifting strategy helps build the image of your company.
Chinese New Year Traditions and How Gifts Should Be Presented
However, it will be important to have an overall view of the general outlook to the specific event and the whole exercise of gift giving. Lunar New Year on the other hand is time to focus on renewing intentions, reflecting on the past, and expressing gratitude The events during celebration has impact on the fortune in the following year. Red as a color of luck and happiness, on item decorations and on people’s clothes. The offering of gifts is also another significant aspect of the festive season, which is also used to wish others well, may it be in business,.relationships, and or personally.
The different understandable corporate practices include the provision of Chinese New Year hongbao – red envelopes containing cash to employees and family members. These envelopes contain heraldic images and are supposed to convey good wishes and good luck, good health and much needed wealth to the receivers.
Discovering the Best CNY Goodies for Corporate Gifts
When selecting premium Chinese New Year goodies for corporate gifting, consider the following options:
1. Nian Gao (Sweet Rice Cake)
It is also known as the ‘year cake’ which is a Chinese New Year delicacy prepared from glutinous rice flour and sugar. The name of the cake also, as well as its structure, are associated with growth, success, a new year off. Try giving out boxes of nian gao which are wrapped in gold or red foil to create an impression. Simple and sweet, this gift symbolizes that you and your phenomenal and prosperous New Year.
2. Pineapple Tarts
Pineapple tarts are a famous CNY delicacies that are originally from Southeast Asia. Folk dread, jelly tarts resembling roses or logs, signify and the blessings of progress and wellbeing. Gift hand-made pineapple tarts from different mainstream bakers or local boutiques. This tasty gift indicates that you, as a giver, love the recipient and would wish the beneficiary a sweeter and successful year.
3. Wealth Cookies
Another common CNY cookie is the prosperity cookie or what the Chinese term as the ‘rich people biscuit’. These are cookies that have been stuffed with nuts and sweet paste then shaped into circular figures, rectangular shapes resembling silver bars, or coils. Choose from a variety of typical or contemporary types which are black sesame, almond and coconut among others. These small and tasteful treats mean prosperity, fortune, and a happy and rich life to the person, who is given the cookies.
4. Red envelopes
The red enveloped containing money is widely attributed to CNY gift giving. If you want to avoid what is usually associated with envelopes, then replace the cash inside it with gifts that are closer to the heart. For instance, the gift could be commemorative Chinese New Year item, locally made chocolates, a voucher for reputed eating joint or shopping mall. It just lets you give your brand some personality and creativity without it coming at the cost of meaningful content for your clients and team members.
5. Handcrafted CNY Delicacies
It may be possible to buy delicious CNY foods prepared by professional chefs or master food makers. It may refer to a fixed-class product such as special new year moon cake or new year dumpling or boiling tea scented with new year flavor like this osmanthus or lotus or chrysanthemum. It is such a tasteful, classy and traditional gift that lets everyone notice how selective and choosy you are.
6. Wrapped Gifts In A Traditional Manner
Select good quality CNY gift boxes or containers and may paint them vibrantly with popular CNY symbols; cherry blossoms, peonies, and turtles. These elegant and luxury tins can be used to store various goods, such as sweets, cookies, tea sets, jewelry and lots more. The gifts themselves may be, but how you present your gifts is very important and the wrapping of your gifts will be admired and appreciated by the recipient.
7. Artistic Calligraphy or Paintings
Hire a professional calligraphist or artist to write an appealing slogan or picture to customize at Home, such as, “Longevity,” “Happiness,” etc or a symbol for richness in Chinese. These items will be unique and unique pieces of art that distinguished the warmth of the best intentions, as well as success and prosperity in the new year.
8. Luxury Tea Sets
One can’t go wrong with gifting a tea set washed with luck during CNY and of high quality. It is advisable to introduce a well designed Tea set which includes delicate carving and motifs such as dragons, phoenixes and flowers. A luxury tea set reflects the respect to detail, as well as to establishing a culturally valuable and lasting present.
9. CNY – Themed Wine and Spirits
Choose a fine glass of red wine or spirits and design and package it with traditional CNY themes. Any alcoholic product, be it wine or spirits accompanied by artistic labels that depict successful symbols or good luck will be highly appreciated gifts for clients and business partners.
10. CNY Themed Corporate Stationery
Get creative and prove your estimation skills by printing and using a set of business cards and notebooks, and CNY-themed envelopes. These useful and visually pleasing products will help the recipient to remember that you are grateful for them each time they use the products.
Conclusion
Introducing a premium range of Chinese New Year goodies as part of the corporate gifting regimen is an effective means of expressing your respect and appreciation for your clients and workers. Thus the proposed set of recommendations pertain to the selection of high quality gifts that incorporates culturally-rich elements to signal cultural appropriateness during the Year of the Tiger and to enhance business relationships. Remember that gifting focused towards the receiver, the brand image, and the appreciation of the contribution of the receiver towards the brand is all that counts for successful gifting. Happy Chinese New Year!